Screen Printing vs. Heat Transfer: Which Is Best for Your Custom Apparel?

When it comes to custom apparel, two of the most popular decoration methods are screen printing and heat transfer. But which one is right for your next project? At Screenplay, we specialize in both—and we're here to break down the differences so you can choose the best method for your brand, budget, and design.

What is Screen Printing?

Screen printing is a traditional method where ink is pushed through a mesh screen onto the garment. It’s best suited for larger runs of apparel with bold, vibrant designs.

Pros of Screen Printing:

✅ Durability: Ink soaks into the fabric, making prints long-lasting even after dozens of washes.

✅ Vibrant Colors: Especially strong on dark garments or bold designs.

✅ Cost-Effective for Large Orders: The more you print, the cheaper it becomes per piece.

✅ Specialty Inks Available: Think puff, metallic, glow-in-the-dark, and more.

Best For: Bulk orders, team uniforms, retail brands, and promotional giveaways.

What is Heat Transfer?

Heat transfer uses a heat press to apply a design (usually printed on vinyl or transfer paper) directly to the garment. It’s a flexible option for smaller runs or highly detailed designs.

Pros of Heat Transfer:

✅ Great for Small Orders: No setup screens means faster turnaround for low quantities.

✅ Photorealistic Designs: Perfect for full-color images, gradients, or detailed logos.

✅ Customization: Ideal for names/numbers on jerseys or limited-run items.

✅ Quick Production: Faster setup time for on-demand or rush jobs.

Best For: Small runs, personalization, detailed or multi-color artwork.

So… Which One is Right for You?

Let Screenplay Help You Decide

At Screenplay, we don’t just print—we partner with you to find the best solution for your project. Whether you're ordering 24 shirts or 2,400, our team will guide you through the right process to ensure your custom apparel looks amazing and lasts.

👉 Have a design in mind? Reach out today and we’ll help you decide whether screen printing or heat transfer is the best fit.

Need it fast? Ask about our free rush services available on a limited basis.